Salon-fresh, frizz-free hair with YUDIVA
100% FORMALDEHYDE-FREE

Salon-professional smoothing

Glass-smooth, frizz-free results — up to 6 months.

100% Formaldehyde-FreeNo fumes for you or your clients
Performance GuaranteeBacked results, or we make it right
Trusted in 20+ CountriesSalons worldwide rebook YUDIVA
~$30 product / clientOn a $250–$350 service · 10+ per bottle
YUDIVA Fortifying keratin treatment bottle
YUDIVA Fortifying bottle
Sleek, long-lasting smooth hair after Fortifying
Keratin smoothing treatment applied at a salon

Keratin Treatment Fortifying – Classic Strength Formula

$180.00 $144.00
In Stock Pre order Out of stock

Maximum-strength, chocolate-scented smoothing for the most resistant hair.

Description

20% OFF · LIMITED TIME

Fortifying is YUDIVA’s most intensive smoothing system — a salon-only classic formulated for maximum strength and long-lasting control. Infused with a rich chocolate scent, it tames even the most resistant hair types, delivering deep smoothness, high shine, and a sleek, sculpted finish your clients will love.

The salon math: Up to 10 professional treatments per bottle — about $18 in product per client on a service you bill $250–$350. That’s well over $2,300 in profit per bottle.

  • Best for: Thick, coarse, or unruly hair that needs maximum frizz control.
  • Results: Deep, sleek smoothing that lasts up to 6 months with proper aftercare.
  • Yield: Up to 10 treatments per bottle (~$18 per treatment).
  • Why stock Fortifying: Classic-strength performance — now completely formaldehyde-free.

Highlights

  • Formaldehyde-free
  • Best-in-class frizz control for the most resistant hair
  • Long-lasting smoothness — up to 6 months
  • Cuts blow-dry time by up to 80%
  • Strengthens hair from within and adds radiant shine
  • Humidity protection
  • Chocolate-scented for a luxurious salon experience
  • Professional / salon-use only
Shipping Policy

Shipping Policy

YUDIVA Professional

Free U.S. shipping on all orders.

Processing

Orders are processed within 1–2 business days.

Delivery

Delivery typically takes 2–5 business days within the continental U.S. Alaska and Hawaii may take a little longer. Delivery times may be extended during major holidays.

Tracking

You’ll receive tracking details by email as soon as your order ships.

Questions

Email us anytime at info@yudiva.com.

How to Use

Clarify and towel-dry the hair. Section and apply Fortifying evenly. Process as directed, blow-dry until fully dry, then flat-iron in small sections to seal the cuticle. Recommend sulfate-free aftercare; results last up to 6 months.

Product FAQ

Is this formaldehyde-free?+

Yes — 100% formaldehyde-free, with no formaldehyde released when heated. No fumes for you or your client.

How many treatments per bottle?+

Typically 10 or more depending on hair length and density — a low product cost per service.

How long do results last?+

Up to 6 months with proper aftercare, including a sulfate-free shampoo.

Is it for professional use?+

Yes, YUDIVA is a salon-only professional system. Always consult and strand-test first.