Innovative Hair Straightening Products for Upscale Hair Salons
Unique, 100% formaldehyde-free products. Built for long-lasting results and max profit-per-chair. Trusted worldwide.
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Why salons choose YUDIVA
The only smoothing system built around your safety and your margins.
100% formaldehyde-free
No fumes for your team, no compromise for your clients — across every formula.
Best profit-per-chair
About $30 in product on a $250–$350 service, with 10+ treatments per bottle.
Works with any brand
Our Booster mixes into any keratin system to extend results — the only one of its kind.
Lasts up to 6 months
Glass-smooth, frizz-free results that bring clients back two to three times a year.
WORKS WITH ANY BRAND
The world’s only keratin booster that works with any brand
An innovative, salon-only additive that mixes into any keratin or smoothing system — YUDIVA or another brand — to extend results, deepen bond repair, and keep clients straighter for longer. About $15 per service, up to 10 uses per bottle.
BOTANICA · FLAGSHIP
The most powerful formaldehyde-free smoothing for resistant hair
YUDIVA’s CarboCysteine flagship transforms the most resistant, coarse, frizzy hair into smooth, glossy strands — formaldehyde-free, lasting up to 6 months. About $30 in product per client on a service you bill $250–$350.
FORTIFYING · MAX STRENGTH
Maximum strength. Longest lasting. Still formaldehyde-free.
Our most intensive, chocolate-scented formula for maximum frizz control and a sleek finish that lasts up to 6 months — now completely formaldehyde-free. About $18 per treatment, over $2,300 profit per bottle.
How it works, chair-side
From the consultation to a six-month smooth-out your clients rebook for.
Consult & strand-test
Read the hair — texture, porosity, color history — and choose Botanica, Fortifying, or a Booster-boosted mix. A quick strand test confirms the result before you take the service.
Clarify, apply & flat-iron
Clarify, section, and saturate, then blow out and flat-iron in clean passes to seal the formaldehyde-free formula into the cuticle — no fumes filling the salon, no watering eyes.
Send home & rebook
Your client leaves with a glass-smooth blowout that holds up to 6 months. Retail them sulfate-free aftercare and pre-book their next smoothing appointment.
The transformation that fills your books
Turn resistant, frizzy hair into a smooth, glossy finish your clients show off — at about $30 in product on a service you ticket at $250–$350. That’s $2,000+ profit per bottle and a service they rebook two to three times a year.
Shop the SystemFrequently asked questions
Everything salons and clients ask before switching to YUDIVA.
Is YUDIVA really 100% formaldehyde-free?+
Yes. Every YUDIVA formula — Botanica, Fortifying and the Booster — is 100% formaldehyde-free and releases no formaldehyde when heated, so there are no fumes for your team or clients.
How long do results last?+
Up to 6 months with proper aftercare, including a sulfate-free shampoo. Most clients rebook two to three times a year.
How many treatments are in one bottle?+
Typically 10 or more treatments per bottle depending on hair length and density — roughly $30 in product per client on a service you bill $250–$350.
Can the Booster be used with other brands?+
Yes. The YUDIVA Booster mixes into any keratin or smoothing system, including other brands, to extend results and deepen bond repair.
Is it safe for color-treated or bleached hair?+
Yes — it’s well suited to color-treated and bleached hair and is often used for bond repair. Always consult and strand-test first.
Do you offer wholesale or volume pricing?+
Yes. Volume discounts apply automatically at checkout, up to 55% off for wholesale partners. See our Volume & Wholesale Pricing page.
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