About Us
About YUDIVA Professional
Premium, 100% formaldehyde-free keratin smoothing — built for upscale salons and the clients who trust them.
Our story
YUDIVA Professional was founded on a simple belief: salons shouldn’t have to choose between exceptional smoothing results and the safety of their team and clients. Traditional keratin treatments delivered shine and frizz control — but at the cost of harsh formaldehyde fumes. We set out to change that.
Today, our formaldehyde-free system is trusted by professionals in 20+ countries, delivering glass-smooth, frizz-free hair that lasts up to six months — with category-leading profit-per-chair for the salons that offer it.
What we make
Botanica
Our CarboCysteine flagship — the most powerful formaldehyde-free smoothing for resistant, coarse hair.
Fortifying
Maximum-strength, chocolate-scented smoothing for the most demanding frizz — now formaldehyde-free.
Booster
The world’s only keratin booster that mixes into any brand to extend results and deepen repair.
What we stand for
Safety first
Zero formaldehyde, zero fumes — a healthier salon for stylists and clients alike.
Salon success
Premium results with the best margins in the category, plus the tools to sell them.
Proven performance
Consistent, repeatable, long-lasting results — backed by our performance guarantee.