Pure Keratin Treatment – Professional Smoothing Treatment

$275.00
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Process time: 45–90 minutes.
Net Weight: 32 fl oz / 946

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Description

Pure Keratin is our signature salon-only treatment, formulated to deliver deep smoothing and strengthening with no harsh chemicals. Designed for all hair types, this powerful system straightening hair, restores shine, and improves hair health with every use.

Highlights:

  • Formaldehyde Free
  • Long-lasting smoothness (up to 6 months)
  • Cuts blow-dry time in 80%
  • Strengthens hair from within
  • Adds radiant shine
  • Humidity protection
  • Suitable for all hair textures
  • Deep conditioning and shine
Shipping Policy

YUDIVA offers a $6.99 flat rate shipping fee or free shipping on orders of $25 or more. This excludes Alaska and Hawaii, to which YUDIVA offers a $35 flat rate shipping fee. We require 1-2 business days for processing and shipping can around to 2-5 business days. Shipping to Alaska and Hawaii takes approximately 2-3 weeks. Kindly note, processing and shipping times are subject to delays during major holidays.

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HOW TO USE

1. Prepare Your Hair:

  • Wash your hair with a clarifying shampoo to remove any product buildup. 
  • Dry your hair completely with a towel or blow dryer. 

2. Apply the Treatment:

  • Divide your hair into sections. 
  • Apply the keratin treatment evenly on hair strands using a brush or applicator.  Stay one inch away from the scalp. Ensure each strand is saturated with the product. 

3. Process the Treatment:

  • Leave the treatment in your hair for the 45-60 minutes (natural hair) or 30-45 minutes (color threated hair).

4. Blow-Dry and Flat-Iron:

  • Blow-dry your hair completely,.
  • Flat-iron your hair at a medium to high temperature (450 degree Fahrenheit for natural hair and 380 for color-treated hair), passing the iron over each section 7-10 times. 
  • This step helps to seal the keratin into the hair shaft. 

5. Aftercare:

  • Avoid washing your hair for 24 hours after the treatment. 
  • Use sulfate-free shampoo and conditioner to maintain the treatment and prolong its effects. 
  • Consider using a moisturizing leave-in conditioner as well.