Shop the YUDIVA System
Premium keratin smoothing for upscale salons, with formaldehyde-free formulas — glass-smooth results up to 6 months, with the best profit-per-chair in the category.
Why YUDIVA?Every treatment here is labeled formaldehyde-free on its own product page: it contains no formaldehyde and releases none when heated during blow-drying or flat-ironing. Salon-only formulas for resistant, color-treated and damaged hair, plus the Booster that strengthens any formaldehyde-free system. Up to 10 treatments per bottle; results last up to 6 months with sulfate-free aftercare. Fortifying, our classic-strength formula, is sold separately in the full keratin collection.
Formaldehyde-Free Keratin Treatments for Salons
Botanica – Powered Keratin Treatment
20% OFF · LIMITED TIMEBotanica is YUDIVA’s flagship professional smoothing system — a formaldehyde-free, CarboCysteine-powered keratin treatment built for the salon chair. It transforms even the most resistant, coarse, and...
Fantasy – Color-Treated Enhancing Keratin Treatment
$300.00
Give your clients a fantasy-like transformation. This keratin treatment adds extraordinary shine and manageability while maintaining a natural, flowing look. Best for: Color-treated or highlighted hair. Results: Lasts up to...
Make Over – Repair & Restore Keratin Treatment
ONLY 4 LEFT20% OFF · LIMITED TIME Make Over is your go-to for damaged or over-processed hair. This is a deeply restorative keratin treatment rebuilds structure, strengthens weakened strands, and...
Fancy Pro – Anti-Yellow Color-Treated Keratin Treatment
$300.00
Meet the powerful, anti-yellow member of the YUDIVA family. Fancy Pro Cream is the color-safe version of our Make Over treatment — formaldehyde-free keratin smoothing for color-treated, highlighted and bleached...
YUDIVA Booster™ – Professional Keratin Treatment Enhancer...
INTRO PRICE YUDIVA Booster™ is the missing link for stronger formaldehyde-free keratin treatment results. It's a one-of-a-kind professional keratin treatment additive that mixes into virtually any formaldehyde-free keratin or smoothing...
YUDIVA Salon Starter Kit — Botanica + Booster
BEST-VALUE KITThe YUDIVA Salon Starter Kit pairs our flagship Botanica smoothing treatment with the Keratin Treatment Booster — everything a salon needs to launch formaldehyde-free smoothing services and keep clients...