YUDIVA professional keratin smoothing results

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Premium, 100% formaldehyde-free keratin smoothing for upscale salons — glass-smooth results up to 6 months, with the best profit-per-chair in the category.

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YUDIVA Fortifying keratin treatment bottle

Keratin Treatment Fortifying – Classic Strength Formula

$180.00 $144.00
20% OFF · LIMITED TIMEFortifying is YUDIVA’s most intensive smoothing system — a salon-only classic formulated for maximum strength and long-lasting control. Infused with a rich chocolate scent, it tames...
YUDIVA Botanica keratin hair straightener bottle

Botanica – Powered Keratin Treatment

$300.00 $240.00
20% OFF · LIMITED TIMEBotanica is YUDIVA’s flagship professional smoothing system — a formaldehyde-free, CarboCysteine-powered keratin treatment built for the salon chair. It transforms even the most resistant, coarse, and...
YUDIVA Keratin Treatment Booster bottle

Keratin Treatment Booster – Professional Strength Enhancer

$150.00 $120.00
NEWNEW — the pro’s secret weapon. The Keratin Treatment Booster is an innovative salon-only additive that mixes into any keratin or smoothing system — YUDIVA or another brand — to...